PSA Basics
Present each part of the lesson in the following order:
KEY VOCABULARY (5 min.):
PSA: A public service announcement (PSA) or public service ad is a message in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue [Wikipedia]
Attention-getter (15 min.):
Show students the following PSAs:
“One Hit” – Drug Free World – Drug Awareness PSA
“The Right to Life” – Youth for Human Rights – Human Rights PSA
“Most Shocking Second a Day” – Save Syria’s Children - War Awareness PSA
MCL Cinema Hong Kong Mobile Phone Car Crash PSA
Discussion (10 min.):
Ask your students which PSA was their favorite and why.
Compare and contrast the PSAs. Ask students what makes them different from each other and how they are similar?
Ask students who the intended audiences are for each of the PSAs?
Have the students determine the purpose of each PSA – what its focus is and who it is supposed to help.
(Optional) Activity (15 min.):
Have students find other PSAs they like on YouTube or Google. Each student should pick one that they like.
The students should each present his or her chosen PSA to the rest of the class explaining what he or she liked about it and why it is effective.
Assignment (5 min. in class, 15 min. at home):
Tell students to show one PSA (either one of the five above, or the one they found online) to at least three people and observe their reactions to it. Have students note what their friends, family, or peers liked or disliked about the PSA. They should ask their viewers if this PSA changed their thinking or behavior on the topic at hand. They may also survey friends, family and classmates about their experiences with traffic safety in preparation for the Research Lesson.
∞ End of Lesson ∞