Judging Criteria - How to Win!

Film Competition:

In addition to mentoring students, film industry specialists serve as the blue ribbon panel that judge and help choose the winning PSAs. They give each PSA a score of 1 to 5 in the following categories:

• Creativity and Originality
  Including best use of a category of PSA: reenactment, testimonial, celebrity, satire.

• Strength of tagline/messaging
  A PSA should leave a memorable lasting impression on the audience through its message.

• Cinematography
  Camerawork and lighting.

• Acting

• Editing

• Production design
  Everything that appears in front of the camera - such as sets, props, costumes, location, etc.

• Sound
  Sound effects, production audio, music, etc.
  

Street safety experts also judge the PSAs on the following categories:

• Research and accuracy of stats and/or facts or accurate portrayal of a situation (such as in the case of a testimonial PSA.)

• Effectiveness of message.
  Did the PSA leave a memorable lasting impression.

• Emotional Impact of the message.

• How Likely is the message to influence the viewer to change behaviour

• How likely they are to re-watch or share the PSA with another.

Poster Competition:

In addition to mentoring students, design industry professionals serve as the blue ribbon panel that judge and help choose the winning posters. They give each a score of 1 to 5 in the following categories:

• Creative and Original Concept

• Photography

• Illustration

• Use of Typography

• Headline / Copywriting

• Use of Color

• Layout.
  

Street safety experts also judge the PSAs on the following categories:

• Research and accuracy of stats and/or facts or accurate portrayal of a situation.

• Effectiveness of message.
  Did the poster leave a memorable lasting impression.

• Emotional Impact of the message.

• How Likely is the message to influence the viewer to change behavior.