I have some good news related to the Pacific Coast Highway (PCH). Okay, admittedly, I’m not ecstatic, jumping up and down for joy, but it’s at least something tangible that will help, to a degree, to save lives and make roads safer on PCH through Malibu.

The latest fatality happened shortly after a show put on by California Transportation Secretary Toks Omishakin and other state transportation officials in a press conference about safety enhancements for the 21-mile highway weaving through Malibu.

At this press conference on Monday, 18 December, officials announced the green light for a (paltry) $4.2 million contract, enabling Caltrans to move forward with a roster of 30 upgrades.

The Malibu community group Fix PCH, of which Streets Are For Everyone is a part, hosted a poignant World Day of Remembrance for Road Traffic Victims on Sunday, November 19th on PCH in Malibu. The event was attended by approximately 100 people, including family and friends of the 4 Pepperdine girls killed by a speeding driver on October 17th 2023; friends and family of Emily Shane, killed by a speeding driver in 2010; civic leaders; elected officials; community members and other families affected by traffic violence, both along PCH and elsewhere in the city.

Every year, on the 3rd Sunday of November, organizations and individuals gather to commemorate World Day of Remembrance for Road Traffic Victims. It is high high-profile global event to remember the many millions who have been killed and seriously injured on the world’s roads and to acknowledge the suffering of all affected victims, families, and communities.

This day has also become an important tool to advocate and call for an end to the preventable epidemic of traffic violence in Southern California and across the US. This year, we call attention to one specific deadly road, Pacific Coast Highway (PCH), and call for tangible and effective action by CalTrans to slow down and fix PCH.